Post #221

4 Website Design Mistakes You Need to Avoid in 2018

Patrick Adams

Art Director

Patrick was born in 1992 and attended high school in Florida. He graduated with a Bachelor of Fine Arts from one of the most renowned art schools in Europe. He is widely known for his contributions to graphic design, most especially in his work for companies such as Frontly, Page Builder Sandwich, and Stackable. Patrick also has connections in Florida’s Local Artist Community. His medium of choice -if not Adobe Illustrator- is acrylic. When he has free time, he takes his dog Bobby for a walk in the park. He also likes mountain climbing.

Samuel Lopez

Lead Developer

Samuel is a developer by profession. When he isn’t in front of his computer, he does Taekwondo. He graduated in 2007 with a degree in Software Engineering, and has won numerous awards for his research microbiology.

Betty Smith


Betty Anne Smith is our Editor-in-Chief. Before working for us, she made several contributions to world-renowned companies, and her work in several magazines and scholarly articles have been praised.

Sarah Daniels

Content Contributor

Sarah graduated with a degree in Creative Literature in 2012. Before this, Sarah’s also tried her hand at playing instruments. Currently, she is in a band called The Purple Collective where she plays bass. She lives with her fiance Alex and their cat Princess in a two-storey appartment in Brooklyn. Her favorite authors are John Steinbeck and F. Scott Fitzgerald.

Patrick Page

Art Director

Patrick graduated with a BFA in 2013. He’s also known for his work in the Sandwich Art Collective. He is our art director.

Samuel Sandwich

Lead Developer

Our lead developer, Samuel graduated from MIT in 2009 with honors. In his spare time, he writes plays.

Betty Builder


Betty is our current Managing Editor and Vice President. She’s also a regular contributor in the Frontly Weekly Newsletter.

Sarah Sandwich

Content Contributor

Sarah is our main content contributor and marketing head. Along with Betty, she also writes for Frontly. 

If there’s a piece of advice that we can give you when creating a website, it’s to never take good web design for granted.

As we’ve mentioned before, a site’s visitor’s first impression on your website can make or break you within the span of a few seconds.

In other words, if they don’t like what they see within that timeframe, chances are high that they’re going to close their browser windows and never visit your website again.

None of us want that, of course.

Fortunately, there are a lot of ways to prevent this from happening.

Because while it’s true that not everyone has an eye for design, preventing bad design isn’t as hard as it seems as long as you know what to avoid.

So make sure you keep these 4 common web design mistakes in mind so you have one less thing to worry about.

1. Using more than 3 fonts on your website

The rule of thumb when designing websites? Try not to have too much visual elements going on in your space.

Having more than 3 fonts on your site design is a sure-fire way to break this rule and overwhelm your site visitors.

Keeping your website fonts to a minimum of three is a general design practice observed by professionals. Plus, it increases your site’s level of readability and consistency, which are key to your site traffic’s success.


Use only 2 fonts, or a maximum of three if you have to. Notice how the page looks clean and sleek, while keeping readability and consistency all throughout the design.


Don’t use 3 or more fonts. Try to avoid “fancy fonts” as much as possible, as they tend to look too unprofessional and outdated if executed in the wrong way. Try comparing the differences between this example and the previous one. The first one with only two fonts is a website that your visitors will take seriously.  This one isn’t.

2. Not knowing what white space is and how to utilize it

White space is one of the most important aspects of web design. But what is it?

White space is the space between elements in a composition. In other words, negative space, or anything on your website that isn’t filled with text, photos, or other design elements.

The problem arises when website owners want to fill all of the whitespace in, which is an absolute no-no.

White space matters because it gives your site visitors and readers some breathing space when going through your site. Just how it was mentioned in the first design mistake to avoid, overwhelming your website with too much design is more than a good enough reason for your site visitors to leave, and for your traffic to decrease significantly.



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